Bluff City Outdoors in Alton opens archery range

ALTON – Bluff City Outdoors has opened a state-of-the-art archery center at its location at 2813 Broadway in Alton.

A grand opening is scheduled for September 17 for the facility which includes a sales and service area, a range of 3D targets, a range of paper targets for traditionalists and even targets for crossbows. A soft opening of the range took place two weeks ago.

“We believe we’ve created the best archery center in the St. Louis area,” said Bluff City Outdoors co-owner Mark McMurray. “We have a state-of-the-art Techno Hunt system and a configurable range of up to 40 meters.

“This is another step on our journey to create the best outdoor store in the region,” he said.

Once a small tackle shop, the company now offers services and supplies for outdoor enthusiasts of all types. In 2003 Mark and Felecia McMurray bought Rodney’s Bait and Tackle shop; in 2018, the store was one of six Alton locations featured in the Small Business Revolution program championed by Deluxe.

The McMurrays have expanded the building’s footprint over the past year by building an addition to the existing store and creating the only new archery range seen in the area for many years. Construction on the new addition began in November and was completed last month.

The archery department at Bluff City Outdoors will be led by Jeff Dickinson, who was Town Hall Archery’s main bow technician before it closed in January. Dickinson has 14 years of experience tuning and repairing bows and crossbows and is considered one of the best bow technicians in the St. Louis area.

McMurray said Bluff City Outdoors forms 2-person and 4-person leagues for Techno Hunt and 3D target ranges. Bluff City Outdoors is an authorized dealer of Hoyt, Mathews and Ten Point brands.

McMurray invited the public to experience the new archery facility. League inquiries can be directed to the league at 618-465-6175 or
[email protected]

Earnest A. Martinez